Projects
01
Laughtercise.co.uk
Laughtercise is a provider of fun and engaging team building sessions focusing on the power of positivity to support well-being, aimed predominantly at businesses and schools.
The Challenge: Following client consultation, the regularity the website was visited and used to cement bookings was discussed. The client discussed the busy nature of running the business and discussed their marketing priorities. LinkedIn is clearly a successful tool for Laughtercise, generating a variety of leads and income. The various social media platforms linked to the brand were then analysed and blogging was discussed as a key marketing tool. The following 3 action points were agreed:
-
Analyse meta descriptions for website and social media to ensure a consistent approach to content and SEO. Create new descriptions to be used across all platforms.
-
Write sample blogs for the client, introducing them to keyword considerations and suggesting ways to adapt the blogs for other social media platforms to work as efficiently as possible.
-
Assist with Instagram content. Although the platform is not deemed the primary social media platform for the business, ways to ensure an efficient, simple and wide reaching approach would be suggested.
02
Play with Piggle
Play with Piggle is an Etsy shop selling infant sensory play boxes. All ingredients used to make the products are taste safe, colourful and aimed at assisting development.
The Challenge: The client needed product descriptions, a shop bio and leaflet content to reflect the brand’s image, maintaining an informative yet casual approach throughout. Effective descriptions required research and understanding of children’s sensory play and its benefits. The completed work was playfully colloquial - fun to write and fun to read.
.jpg)
03
Movement Holistic
The Retreat
You deserve a rest.
Time for quiet. Time for calm. Time for you.
Join us Autumn 2023 on our Spanish Pilates Retreat. Set on the stunning south coast of Mallorca, providing the beautiful backdrop for relaxation, rest and rejuvenation, it’s the perfect place to gently close the door on the outside noise and find some time to breathe.
Whether you’re a complete beginner or an experienced practitioner, you’ll be free to immerse yourself in a weekend of Pilates classes, guided meditations and healthy meals. Our certified instructors will guide you through various Pilates routines designed to improve flexibility, strength, and balance; all designed to help you leave feeling refreshed, renewed, and ready to tackle anything that comes your way.
Here are 5 more reasons we think you’ll love it at our Retreat...
04
Ondes Wellbeing
The brief:
-
Write the ‘About us’ section for an opening Blog to add personality.
-
Write the tagline for the website.
-
About us
The following introductory words were written following dialogue with the owners. Elements of their words have been used within the text to assist brand voice. The tone is mixed register, erring towards the colloquial side to add some balance to the formal content matter of the business.
We’re passionate about health, fitness and wellbeing. Training and nutrition have been a big part of our lives for as long as we can remember and part of that drive stems from the relentless journey for more. More research. More learning. More knowledge.
The fitness world is full of information, tips and advice. It’s everywhere. Some good, some bad. It’s part of the package. It’s such a subjective world. Always has been, always will be. In that drive to achieve your goals, there will always be so many voices and opinions. The best exercises, the best number of sets, the best recovery times, the best time to eat, the best supplements. It’s a beautifully vast chasm of expertise that pushes us to experiment and see what works for us as individuals.
But it can be so frustrating when we just want that single answer. A single recommendation.
05
Blog writing
Writers of formal content have sought me out to produce 'personality' pieces for them. This is sometimes due to their desire to produce a more casual style than they are used to writing, but also a way to give themselves time back.
06
Social Media Managment
Running the account MovementwithTam allowed me to step into the world of Pilates, Wellbeing and Retreats.
The primary objective was to restore a regularity to the account, posting 4 times per week and boosting engagement and presence.
Upon completion of the project, reach and engagement was significantly higher than the starting point and, as well as enjoying time away from the platform, the client found a new love for her socials.
